How Realtor Moms With a Tiny Instagram Following Can Actually Get Leads
If you’re a realtor (especially a busy mom), you might think Instagram isn’t worth your time because your following is small. I’m here to tell you: you don’t need thousands of followers to generate real leads. What you need is a system that connects you with your local community, showcases your expertise, and consistently provides value.
Before we dive in, let me introduce myself. I’m Amanda, a mom of two who brings home six figures selling real estate in part-time hours. Yes, you read that right—part-time hours. I’ve been a realtor for 15 years, running a referral-based business. That means I don’t cold call, door knock, or buy leads—ever.
Two years ago, I started using Instagram as a way to grow my network and connect on a real level with my sphere and local community. And in 2025, my listing volume doubled thanks to Instagram—despite having less than 1,000 followers.
The takeaway? You don’t need a huge following. You just need to serve your local community well and show up consistently.
Step 1: Post Every Day
Think of real estate like a sport: the more swings you take, the more home runs you hit. Posting every day keeps you top-of-mind with your audience, increases engagement, and builds trust over time. Consistency wins.
Step 2: Focus on Reels
Reels are powerful because they’re shown to people who don’t already follow you. You don’t need a massive following to reach your local network—Reels help your content spread organically. The more people you know, the more opportunities for deals you create.
Step 3: Use My Reel Formula
Here’s the formula I use over and over:
Trending audio – it increases reach.
B-roll footage – keep it dynamic and engaging.
Strong hook – grab attention in the first 3 seconds.
Value-filled caption – provide actionable tips your audience can use.
Going back to the sports analogy: if you have a play that works, keep running it. Repeating your successful formula builds momentum and trust.
Step 4: Automate Your Lead Follow-Up
This was a game-changer for me. Using tools like ManyChat and Stan Store, I can seamlessly follow up with leads and deliver the links they need—replacing my old sticky-note system entirely. Automation ensures you never miss an opportunity and keeps your business running smoothly, even when you’re juggling family life.
Start Connecting and Serving Your Community
Even with a tiny following, Instagram can turn into a powerful lead-generation machine if you show up consistently, post strategically, and nurture your audience. For busy moms in real estate, it’s a way to grow your business without sacrificing family time.
Ready to Get Started?
I’ve created a free resource to help you hit the ground running:
Follow me @amandaleifeste.realtor for more strategies, tips, and inspiration for realtor moms looking to grow their business on Instagram without burning out.
Cheering you on,
Amanda 💛
