4 Things I Don’t Waste Time On as a Mom in Real Estate
Being a mom in real estate means juggling showings, contracts, carpool, homework, and dinner — all in the same day. If you’re a realtor mom like me, you know time is our most precious resource. That’s why I’ve built a six-figure business by getting clear on what actually moves the needle — and cutting out the things that don’t.
Here are four things I don’t waste time on as a mom in real estate (and what I do instead).
1. Going Into an Office
I love my fellow agents, but I don’t need the “water cooler talk.” Driving to an office, chatting, and commuting back home doesn’t fit my lifestyle as a mom. Instead, I work from home, maximize my focused work blocks, and show up for the people who matter most — my family and my clients.
2. Happy Hours & Networking Events
Evenings are family time. You’ll find me cooking dinner or shuttling kids to practice, not sipping cocktails at a networking mixer. And weekends? Those are for my kids’ sports games. Do I occasionally work weekends? Of course. We’re in real estate, after all. But the beauty of this business is that you can structure it around what matters most to you.
3. Open Houses Every Weekend
Instead of giving up every Saturday to sit in an open house hoping an unrepresented buyer walks in, I’ve built my business in a smarter way. Saturdays are for soccer ⚽️ and basketball 🏀, not just sign-in sheets.
4. Buying Online Leads
This is the big one. I don’t waste money chasing cold online leads with a 2% conversion rate. Instead, I’ve turned my sphere of influence into a referral machine. That means warm, ready-to-buy leads that don’t cost me thousands of dollars in ads.
And where do I stay connected to my sphere? Right here on Instagram. With less than 1,000 followers, this platform has already brought $5M into my pipeline for 2025. No gimmicks. No cringe. Just showing up consistently and authentically.
The Takeaway for Realtor Moms
If you’re a busy mom in real estate, hear me loud and clear: you don’t have to do it all. You can build a profitable business without sacrificing family time or wasting money on strategies that don’t work.
Want to know my secret weapon? Instagram Reels. Posting the right type of content has been a game-changer for turning my followers into real leads.
That’s why I created a free resource just for you:
👉 Download my Agent Freebie: 10 Reel Ideas That Actually Bring in Instagram Leads
These are the exact reel prompts you can use over the next two weeks to start attracting warm leads without feeling salesy or spammy.
You don’t need thousands of followers. You just need the right strategy — and I’m sharing it with you.
Cheering you on,
Amanda 💛
